Packaging is sometimes more energy consuming and is less necessary than the product itself.

Going back to basics and understanding how to improve the relation quality and waste reduction is paramount.

On this part of the process we take into account the processes of:

REDUCTION OF WASTE as well as RESPONSIBLE RECYCLING METHODS:

Recycling, biodegradable materials

Forest Conservation

Problem

Deforestation and forest degradation

Our take

Marketed materials are made of recycled, Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC) certified materials

Right Materials

Problem

Excessive non-recyclable waste (79% of waste is thrown in the oceans)

High levels of gas emission caused by the production processes of bottles and overall packaging

Our take

1) Glass as much as possible (made of at least 35% of recycled glass)
2) The use of plastic only if: Pieces do not exist in other materials. (ex. pumps: legislation considers dangerous the use of breakable components) (made of at least 20% of recycled plastic)
3) Aluminum: only with a BPA-free coating