Sustainability as a whole
To understand why this is so important to us, let’s look further into the meaning of sustainability. When we hear the word sustainable, we often think about something good regarding the environment. This definition is well aligned, but in reality, this word has more depth to it than just saving our natural resources.
Consequently, we can divide sustainability into three pillars, the social one, the economic, and of course, the environmental. While the planet is of great importance, so are its people and their economy. All of these factors come into place when making a sustainable product, and taking away one pillar could compromise the brand’s sustainability.