The CITY shield photo-protector, with broad spectrum SPF 50, is the most advanced global protection shield for the skin. Its exclusive Ultimate Protection Complex offers a state of the art defense against aging and prevents from the harmful effects caused by sunlight and the city exposome.
CITY Shield has been formulated without:
– Mineral oils
Its lightweight texture absorbs the excess of oil and allows perspiration, leaving the skin perfectly soft and smooth, visibly youthful and luminous.
Works perfectly applied before make up after the daily routine. Can also be applied alone, or during the day as needed, on top of the makeup with light touches, preserving all the efficacy of its benefits.
4 STAGES OF PROTECTION
CITY Shield combines the physical and chemical sun filters, together with the power of biotechnological green ingredients from a red coral, diatomaceous sea bottom extract and natural fermented polysaccharides. All with one mission; to protect the skin in 4 stages:
• Immediate effect • The erythema: protecting the skin from the UVB radiation, it increases its resistance and reinforces its protection capacity from sunburn.
• Mid-term effect • Antioxidant and anti-aging power: the sun related skin aging, commonly leads to wrinkles and spots, caused by the reaction of the skin against the harmful effects of UV radiation and environmental pollution.
• Long term effect • DNA protection and repair: preventing the invisible damage, is definitely the most important, happening at extracellular and intracellular levels (oxidative stress, inflammation, mitochondrial and cellular toxicity caused by UV, Infrared and visible light radiations).
• Chronic effect • Inflammation prevention: the multiple sun radiations and the air pollutants create skin’s micro-inflammation. This is the first cause of all the undesired aesthetic effects like spots, irregular pigmentation, sun allergies and reduced resistance to sun exposure. Keeping micro-inflammation under control is paramount.
Our products contain a substantial amount of natural extracts, and therefore, color and aspect may vary from batch to batch, just as a vintage variation.
Why does this happen?
The answer is the weather. Every single growing season is unique. Every weather event will have an effect on the plant extracts that ultimately makes it to your skin everyday. In most cases, it is not a case of performance, but simply shaping the color and appearance of skincare product.