We choose our ingredients based on different criterias in order of importance:
ORIGIN: vegetal or molecular
COUNTRY OF PROVENANCE: the closer the better in order to minimize Carbon Footprint.
ISO 16128: we require this Naturality Index for each raw material in order to ensure its naturality content.
For raw materials we demand CERTIFICATIONS: naturality, vegan, cruelty free, gluten free, gmo, halal, kosher, cosmos, as well as other natural certifications, and we check its EWG rating.
But there are certain decissions we need to take regarding raw materials… Here are the most commnon ones: