DAY AFTER DAY, NATURAL SKINCARE GROWS AND BECOMES EACH TIME MORE POPULAR. NATURAL INGREDIENTS GET INTRODUCED TO FORMULAS MORE FREQUENTLY NOWADAYS, BUT EVEN NOW THEY COEXIST WITH TOXIC AGENTS.

SILICONES, SULFATES, PARABENS AND MANY MORE ARE COMMONLY USED ON PRODUCTS WE USE ON OUR SKIN AND HAIR, DAMAGING US.

THE DARK SIDE

Many studies have found that parabens influence your hormones, it is thought that they have something to do with breast cancer or sperm production. On the other side, sulfates break down proteins, affecting your cell membranes and degenerating them. They can be drying and irritating for your skin and scalp, taking away natural oils as they go.

What’s more, these products are harmful to the environment as they don’t biodegrade and end up polluting.

Even if you’re not a hundred percent sure that you care about avoiding these risks, chemicals are always chemicals, and it’s best to use them in moderation.

HOW TO STAY ON THE SAFE SIDE

As they say, better safe than sorry, and a good way to stay safe is going natural. There are many plant-derived ingredients that will do the same job without causing any damage, so there’s no downside!

But pay attention, even when a product claims to be “natural” it could still be using harmful ingredients along with the natural or organic ones. When looking for new products always make sure to check the ingredients

Sulfates are probably listed with the same name, but sometimes it can be tricky to find other toxins. Parabens often include “paraben” at the end of their name, but they can also appear as Alkyl parahydroxy benzoates.

At Sepai we take care of what goes into our products. Our formulas are carefully picked so that the finished result that goes home with you is the best gift you could give your skin.

Our products are 100% free of toxins and so natural that they are safe for even the most strict vegans. We care about our world as much as we care about your skin.

Read all about our principles here, to find out more about what we care about and offer to our customers!

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